content and creative.
Do I need both Arabic and English creative in Kuwait?
the short answer.
Usually yes, and not as a translation. Kuwait’s market is genuinely bilingual, and an ad written in Kuwaiti Arabic outperforms the same ad translated from English, because translated copy reads like a brand talking at you rather than to you.
translation is not localisation.
Run an English line through a translator and you get formal Modern Standard Arabic: grammatically correct, and nothing like how anyone in Kuwait speaks. It reads as foreign, which is the opposite of what you want from an ad meant to feel like a recommendation.
write each one natively.
The strongest approach is one idea, written twice — once in English and once in Kuwaiti Arabic — by people who actually speak each. The offer stays identical; the words do not.
let the data split the budget.
Run both, and let the results decide the split rather than an assumption about your audience. It is common for the split to differ by product, not just by audience.
let's build something real.
Tell us what you want to sell. We'll come back with a plan.