content and creative.
How many videos do I need a month?
the short answer.
Enough to keep testing. For most Kuwait brands running ads, four to eight short videos a month is the working range: two or three concepts, each in a couple of variations. The number matters less than having a new angle ready when the current winner tires.
the point is testing, not filling a calendar.
Creative is the biggest lever you have in paid social, and the only way to find a winner is to run more than one idea. A month with eight videos that are all the same idea is worth less than a month with four that argue four different things.
ads wear out.
The same audience seeing the same video repeatedly stops responding. Costs drift up, and it looks like the platform got more expensive. It did not; your creative got tired. The fix is a new angle, ready before you need it.
what a month usually looks like.
- Two or three distinct concepts, not two or three edits of one.
- A couple of variations of each: different hook, different opening three seconds.
- At least one that shows the product being used, not just the product.
- Both languages where the audience is split.
let's build something real.
Tell us what you want to sell. We'll come back with a plan.