Answers
content and creative.
How much content do I need to launch a new brand?
the short answer.
Less than most people think, but more than one idea. A workable launch set is a clear identity, photography of everything you sell, and three or four short videos that each argue a different reason to buy — so that on day one you are testing, not guessing.
what you actually need on day one.
- An identity that survives being shrunk to a profile picture.
- Clean product photography of everything you sell.
- Three or four short videos, each making a different argument.
- Copy in both languages, written natively rather than translated.
what can wait.
A brand film, a full photoshoot for products you have not made yet, and a complex website can all come later. Launching six weeks earlier with less is usually worth more than launching complete.
why variety beats volume.
At launch you do not yet know which reason to buy resonates. Four different arguments teach you that in a fortnight. Forty versions of one argument teach you nothing.
let's build something real.
Tell us what you want to sell. We'll come back with a plan.