insights.
sourced, not guessed
Notes on content, Meta ads and the Kuwait market. Every number links to where it came from.
short, and about what actually works.
4 min read
instagram reaches 70% of kuwait.
If you sell in Kuwait, your audience is already on the platforms. The useful question is which ones, and what that means for your budget.
Read more4 min read
creative is half the result.
Most ad budgets are spent arguing about targeting. The research says the bigger lever is the ad itself.
Read more3 min read
boosting is not a strategy.
The boost button is the easiest way to spend money on Instagram. It's also the easiest way to spend without learning anything.
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