Specialty coffee brand · Creative direction + performance ads
9.34× ROAS on the retention campaign
We built the content engine and the paid strategy from the ground up: the reels, the ads and the Meta account behind them.
9.34×
ROAS on the retention campaign
+286%
Attributed orders, month over month
KWD 1.205
Cost per order, down from KWD 23.785 in a single month
+9 pts
Returning-customer rate, across the last quarter
Figures from Meta Ads Manager and Shopify. The client is not named.
the reels.
Three reels, run as ads.
| Reel | ROAS | Revenue | Ad spend | Impressions | Purchases |
|---|---|---|---|---|---|
| Product film | 7.68× | KWD 1,905 | KWD 248 | 122,265 | 80 |
| Origin story | 7.33× | KWD 2,798 | KWD 381 | 172,072 | 118 |
| Single-origin launch | 4.04× | KWD 1,301 | KWD 322 | 120,247 | 68 |
Together: KWD 6,004 in revenue from KWD 951 in ad spend.
Reel figures from Meta Ads Manager, May to August 2026.
More results
Papa Johns
Influencer content direction
5×
ROAS on paid amplification
Diet Care
360 marketing and a new series launch
6.2×
ROAS on the launch campaign
let's build something real.
Tell us what you want to sell. We'll come back with a plan.